Remarketing, also known as retargeting is a very effective form of online advertising. Retargeting is the process of ‘following’ your customer’s online through a tiny piece of tracking code that is placed on their Internet browser when they visit your website.
In return, advertisements that we create are placed when each person visits a website that allow these retargeted ads to be placed – hence the name retargeting and remarketing. Have you ever been on your favorite website such as, Cabelas.com and after leaving their site, you notice their ads popping up on various websites you visit down the road? They have effectively retargeted you!
Keeping your business in the back of your consumers mind when they decide they need your services or products is key. Advertising is all about frequency throughout different experiences in everyone’s days. Whether it’s while you watch TV, listening to the Radio, interacting on Social Media sites, or simply receiving an email. Our goal is to have your potential customer’s remember your brand when they are in need of your services or products. We can try to sell items and or services all dang long but if people don’t need your service or product, they aren’t going to buy it.
So let’s take a step back, use this approach of branding and advertising your business through digital mediums and keep your business consistent and frequent among your website visitors! With the ability to create unlimited ads and to follow your website visitors from 1-90 days – you too can retarget and remarket online!