Mobile advertising consists of specific techniques of optimizing ads to perform across all mobile devices. Whether we’re going to advertise on Facebook, Twitter, Google, Bing, or your local newspaper, creating and optimizing ads specifically for mobile devices is a must. Online traffic is trending more towards mobile everyday – now over 60% of all online traffic is served on mobile devices!
As mentioned in our Retargeting Advertising, the key to all advertising is frequency and keeping your brand in the minds of your consumers. Traditional advertising definitely still works but digital advertising is beginning to play a large role in ensuring frequency to your customers.